Lesson 2: Creating Campaigns

Lesson 2

Take Action - Creating Campaigns

Persuasion is Everywhere:
Learning from Examples


After this lesson, students will be able to:

  • Identify and evaluate elements and techniques of persuasion

An effective campaign includes a persuasive message. In our media-saturated culture, we are surrounded by persuasive messages which can serve as useful examples from which to learn. In this lesson, students analyze various print and video messages to determine the key elements of persuasion.
Guiding Questions:
  • Where do I come across persuasive messages in my day-to-day world?
  • Which of these are the most effective; what makes them so?
  • What are the basic elements of persuasion?
Recommended Time:
45 minutes

Common Core State Standards:
Teacher selected print and video examples that illustrate effective persuasive techniques.
Technology Required:
Varies. If using video examples, you might require computers with internet access or a television with a DVD player.
Lessons design:
  • Show some print examples and video clips in which persuasive techniques are used. Ask students to identify what it is about the messages that enhances their impact.

  • As examples are discussed, chart student responses and build a common list of persuasive techniques that students notice in the examples presented. (Students can keep track of the examples in their notebooks).

  • Based on student responses, categorize the three basic elements of persuasion: factual appeal, emotional appeal, and visual appeal. Discuss that within each of these elements, there are a variety of techniques that a writer can use.
Rock Your World is a program of Creative Visions
Rock Your World is a Program of Creative Visions, a 501(c) (3) organization that supports creative activists - individuals who use the power of media and arts to create positive change in the world.
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