Lesson 2: Making Films

Lesson 2

Take Action - Making Films

Studying PSAs as
a Writer Would


After this lesson, students will be able to:

  • Identify various persuasive techniques in PSAs

Students build on their understanding of PSAs by focusing specifically on the persuasive techniques that are used in this genre.
Guiding Questions:
  • What makes a PSA compelling?
  • How is persuasion used in PSAs?
Recommended Time:
90 minutes

Lessons design:
  • In small groups, students watch the same PSAs as they did in the prior lesson, though this time with a much more specific focus on the techniques used to persuade the audience.

  • As they view the PSAs, students ask themselves:
1. Where do I see examples of persuasion?
2. How is sound used as a persuasive technique?
  • Students track responses to these questions.

  • The class reconvenes to discuss and chart responses.

  • Some things worth noting:
1. Persuasion can be visually created through:
– Powerful images – video, photographs, artwork
– Expressions on people’s faces
– Use of color vs. black and white
– Use of celebrities
– Use of regular people
– Clear calls to action
2. Persuasion can be created through sound via:
– Play on words
– Repetition
– Humor
– Imperative commands
– Music to create tone
– Lyrics that add to meaning and/or tone
– Tone of actor/narrator’s voices
– Silence
Rock Your World is a program of Creative Visions
Rock Your World is a Program of Creative Visions, a 501(c) (3) organization that supports creative activists - individuals who use the power of media and arts to create positive change in the world.
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