Students have started to define the elements of a PSA, identifying what PSAs must and might include. This lesson provides them with a structure to plan out a concept to share with their team. Specifically, students will be provided with clear expectations and requirements for their PSAs. They’ll also be given time to share their initial ideas with one another. As members of collaborative campaign teams, each student will be asked to individually develop and contribute their own concepts for a PSA using a concept plan, where they will plan out what viewers will see and hear throughout their PSA.