Lesson 4: Making Films

Lesson 4

Take Action - Making Films

Sharing PSA Concepts &
Developing a Team Concept


After this lesson, students will be able to:

  • Pitch their individual concept plan to their group
  • Come to a consensus on one concept plan for the group PSA

Students collaborate to develop one PSA concept for the group to pursue.
Guiding Questions:
  • What makes a PSA compelling?
  • How can we create a concept for a compelling PSA?
Recommended Time:
45-90 minutes

Lessons design:
  • Post the following quote and ask students to write a 3-5 minute response to it. “The strength of the team is each individual member. The strength of each member is the team.” – Phil Jackson

  • Have students turn and talk with a partner about their responses.

  • Explain to students that they have exercised their strengths as individuals by developing a concept for a PSA. Today, they will exercise their strength as a team by coming together, sharing ideas, and collaborating on the PSA concept they will pursue.

  • Groups convene and each member shares his/her concept plan. As they share ideas and collaborate on a group concept, groups should consider the following:
1. Are there connections that can be made between the concepts offered by various individuals of the group?
2. Are any of the concepts unique?
3. Is it realistic to film each of the concepts?
4. Are the concepts going to have a lasting impact – will they be memorable?
5. What grabs us/inspires us the most?
  • By the end of class, groups should have reached consensus on or developed a group concept and be prepared to work on a storyboard tomorrow.
Rock Your World is a program of Creative Visions
Rock Your World is a Program of Creative Visions, a 501(c) (3) organization that supports creative activists - individuals who use the power of media and arts to create positive change in the world.
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