Lesson 7: Creating Campaigns

Lesson 7

Take Action - Creating Campaigns

Features and Structures of


After this lesson, students will be able to:

  • Identify the features and structures of brochures

As a first step in creating their own brochures, students study the features and structures of brochures.
Guiding Questions:
  • What are the general guidelines for creating a brochure?
  • What elements must a brochure contain?
  • What might it contain?
  • What are the benefits and challenges of this medium?
  • How can I craft an effective brochure?
Recommended Time:
45 minutes

Common Core State Standards:
In preparation for this lesson, you will need to collect some brochures. Consider asking students to bring in some – this is a sure way to quickly build a collection!
Technology Required:
Lessons design:
  • Students will work with a partner today, reading brochures like writers. They will study text and images to identify features that make this medium effective.

  • Students set up two lists:
1) What are some of the things you notice about brochures?
2) How can information be organized and presented in brochures?
  • Students work with their partners, reading brochures and answering the two questions.

  • Class reconvenes to share what they noticed. Chart student responses.

  • Some features and structure of brochures:
1) Visual – pictures, graphs, charts
2) Interesting and varied font (size, type, color)
3) Colorful
4) Text boxes
5) Not too much text
6) Use of bullets
7) Covers – stand out
8) Contains contact information and/or places to learn more
  • Distribute and review Brochure Assignment with students.
Rock Your World is a program of Creative Visions
Rock Your World is a Program of Creative Visions, a 501(c) (3) organization that supports creative activists - individuals who use the power of media and arts to create positive change in the world.
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